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The Public Relations Pro’s Survival Guide to Valentine’s Day
Every year, we’re all caught off guard by this arbitrary date on the calendar and suddenly find ourselves in a panic, trying to come up with the perfect PR campaign. Why do we never learn?
Raising Capital? Don’t Underestimate the Role of Public Relations
Startups face a unique set of challenges when it comes to fundraising. With limited resources and often no track record, they need all the help they can get to create visibility and attract investors.
PR Proposals That Won’t Get Rejected by the Media this Valentine’s Day
So, what’s the secret to a successful PR campaign on the most romantic holiday of the year? It’s all about being relevant, knowing your audience, and offering something unique.
Hook ‘Em with SEO: How to Use Search Engine Optimisation for Better PR Results
The combination of SEO and PR creates a powerful partnership for businesses looking to increase their visibility online. The key is finding ways to merge the two disciplines so that one complements the other.
The Pros of Outsourcing PR to the Pros
While hiring a PR agency is certainly an additional cost, there are more than a few reasons why outsourcing can be preferable to handling your own PR—even if you have an in-house team.
Timing is Everything: Why You Shouldn’t Wait to Capitalise on PR Opportunities
In the public relations world, it’s often said that “timing is everything.” And it’s true; when you wait too long to capitalise on a moment of opportunity, you miss out.
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