You can now heave a huge sigh of relief knowing Valentine’s Day is almost over; the holiday that sends shivers down the spine of public relations pros, marketers and business owners alike.
Every year, we’re all caught off guard by this arbitrary date on the calendar and suddenly find ourselves in a panic, trying to come up with the perfect public relations campaign to show our love to our customers. Why do we never learn? And why do we all get so worked up about this holiday anyway? Is it just the pressure to be romantic, or is there something more to it?
Whatever the reason, the fact remains that Valentine’s Day is an opportunity for businesses to get creative and show their customers some love. So, gear up, put on your game face and don’t let it sneak up on you next year:
Don’t overthink it. Sure, it’s Valentine’s Day, but it’s not like the world will end if you don’t come up with the most romantic campaign in history. Just do what you do best, and put a love-themed spin on it.
Get personal. People love feeling special and being singled out, so why not make your customers feel that way on this holiday? Reach out to them directly and let them know how much you appreciate them.
Easy on the cheese. Please, for the love of all that is good and pure, don’t use cliche love slogans or quotes in your public relations campaign. It’s not cute, it’s just cringe-worthy.
Get a little weird. If you really want to stand out, why not try something unexpected and offbeat? Go against the grain and do something quirky and unusual.
And what about getting the media to notice? If you’re looking to get your Valentine’s Day PR campaign in front of more people, it’s time to turn up the charm and make the media fall in love. Read our earlier blog post for tips on pitching your Valentine’s Day campaign to the media.
Remember that not everyone is into it. Valentine’s Day is a divisive holiday, and not everyone is into the lovey-dovey stuff. So, don’t forget to include your non-romantic customers in your public relations campaign, or risk alienating them.